NAPLES — John R. Wood Properties named real estate industry veteran James Schnars head of marketing.
In the vice president role, Schnars will be responsible for overseeing and advancing all marketing and public relations strategies, according to a statement. That includes brand management, digital and print advertising and promotions, multimedia initiatives, marketing communications, multimillion-dollar budget management, collateral development and event planning. He will lead the company’s marketing division, which supports approximately 650 associates in 17 real estate offices from Marco Island to Sanibel/Captiva Islands, the release adds.
Schnars was previously a regional director of marketing for Premier Sotheby’s International Realty, according to his LinkedIn profile. He directed marketing, strategic planning and corporate training activities in that role. His background also includes extensive real estate marketing experience with developers including Lennar, WCI and Centex, as well as advertising agencies, the release states.
“James is an accomplished and highly respected strategic marketing professional with more than 25 years of experience in luxury real estate,” says John R. Wood Properties President Phil Wood. “He not only shares our core values of ethics, service and philanthropy, but as a Florida native, he brings an intricate understanding of both our associates and our unique clientele, and a collaborative leadership style which will make him a tremendous asset to our team.”
John R. Wood Properties has over 650 real estate agents and actively serves Marco Island, Naples, Ave Maria, Bonita Springs, Estero, Fort Myers, Cape Coral, and Sanibel/Captiva Islands.