Although Biden’s massive infrastructure spending bill has not yet passed, it still seems certain that the government will be committing close to $1 trillion to improve the nation’s bridges and roads and boost spending on childcare and healthcare. The bill is expected to generate millions of new jobs for Americans. Meanwhile, over 2.3 million women have left the workforce since February 2020 due to the Covid-19 pandemic. It is predicted that employment for women may not recover to pre-pandemic levels until 2024.
The critical question for Alicia Farag, the cofounder and CEO (Americas) of Locusview, is this: “How can women benefit from job creation in the historically male-dominated construction industry?” Locusview is a digital construction management platform that helps clients in the energy, telecom, and water sectors manage their entire infrastructure construction process.
“Since women are under-represented in the construction industry, there is a lot of white space for us,” says Farag. “Women can bring a fresh perspective, unencumbered by old school thinking, to re-imagine construction workflows. Women from other industries, especially those who have adopted technology faster such as healthcare, can bring their experiences to find new insights in the construction industry.”
Farag counsels women to study Biden’s infrastructure plan, imagine what the future will look like with these new investments, and then build products that will get us to the future state. Ask yourself, “What innovative products will be needed to support the construction of our country’s new infrastructure?”
Here, Farag shares her tips for how women can get ahead in the construction industry, especially as leaders of infrastructure businesses.
1. Seize the opportunity. Being a woman in a male-dominated industry comes with challenges, of course. But it also comes with the opportunity to stand out. Women should leverage our under-representation by, for example, taking advantage of more speaking opportunities and attention from the media.
2. Learn the business. Women have an opportunity to bring with them technologies from other industries. But first, we have to do the work to really learn the construction business. Women should make the investment to understand the fundamentals and nuances of the construction industry in order to have the most impact.
3. Just start. There are a million reasons not to do it. You also can spend your whole life analyzing the opportunity. But the sooner you start, the sooner you will start learning and making adjustments. As…